Tuesday, December 19, 2006

Selling Out Isn't Easy


What Jay said (I've been on a plane all day, I'm tired and I think he explains it well. Thanks Jay!):

"Ryanne and I have just signed a one-year deal with Podtech to license our videos on "sustainable culture". For over 2 years now, the Videoblogging Group has discussed money and advertising. I've always been a pretty big opponent of traditional models creeping into our new art form. Check out this video I made in 2005.

Here are three reasons the deal made sense to us.

  • We own our content. After a year, Podtech will have paid us to create a library of videos. They didn't even flinch when we negotiated this point. They deserve credit for this alone. Podtech will have exclusive rights to put ads on our videos.


  • Shows are different than our personal videoblogs. Ryanne and I each have our own blogs where we'll keep posting our crazy videos. Advertising would never work there. But RyanisHungry is our attempt to create themed content that basically takes the best part of TV viewing and applies it to the web. We'll be focusing on personal stories of people changing their habits. Here's an example of what we'll be doing. So far, Podtech has made clear that we have artistic control as long as we focus on sustainable culture.


  • Guaranteed money. Podtech is giving us a set amount of money each month. We certainly aren't getting rich, but one of us can work on these videos full time since it's content we believe in. I'm not sure I trust the "advertising revenue sharing" that other sites like Revver are pioneering just yet. To me, only the most popular videos can make a decent living for ads clicks. I also don't have time to go out and find customized sponsorship.


  • I hope that we can set the example for future deals that will be fair to both videobloggers and companies. I give Podtech props for being so progressive during this honeymoon period. We expect to continue working well together. I give a big shout out to Morty Wiggins and Colette Vogele (who wrote the Legal Guide for Podcasters) for helping us through this process.

    So watch our for the first videos starting on January 15th. Two videos a week for a year. oh boy.

    17 comments:

    Anonymous said...

    I'm really happy for you guys and am excited to see how you like it at PodTech. The company has attracted some good names so far - really down to Earth people that are more interested in quality content and conversations than revenue. I like that. Anyways, enough of a tangent. Good luck, you guys. I'm sure the show'll be great!

    Anonymous said...

    Go for it!
    You guys will do a great job.
    Stay as real and lovable as you guys are, and there will be no problems.
    Now....how can I make the world ........today.

    Your Florida Fan,
    Ellen

    Ryan (me2) said...

    Congrats to the two of you...Your passion shows through...all that hard work...looking at bills wondering where the hell is this money tree..lol

    Quick Question.
    Could you share with us the Video camera you use. The Quality is great, and I'm sure it has to do with the encoding speed. Do you use lights ?

    Here's my link to you..a small Christmas web link gift.
    http://hackaday.com/2006/01/15/diy-fig-rig/

    Happy Holidays

    ryanne hodson said...

    hey all
    thanks for the support
    and the kind words
    it is huge for us to know people support us.

    the camera was a xmas present to Jay (i splurged!)
    it's the Xacti HD1A.

    cheers!

    jonny goldstein said...

    Yeehaw! Looking forward to seeing the (organic) fruits of this partnership.

    Chinoxl said...

    That was a very interesting read - congratulations on your passion

    Y said...

    So does this mean that Jay likes trees now?

    jen said...

    You all are so conscientious about your intentions and your message... your approach is very inspiring.

    Its a great to see you creating socially responsible content and making a living at it.

    Your green message is so important. These positive solutions are not as well known if you're not on the west coast.

    congrats!

    Angela Wilson Gyetvan said...

    Hi, Ryanne. Congratulations, this sounds fantastic for you. Sorry to hear that you don't "trust" what Revver's up to yet, but we do have to cop to the fact that this whole world is in its infancy. Hopefully, we'll catch you on the flip-side.
    Regards,
    Angela Wilson Gyetvan

    ryanne hodson said...

    just to be clear
    this entire post is a quote off my fiance, Jay's blog.
    i, personally, don't have much of an opinion on revver or other ad models yet.

    sorry if that was confusing.

    -ryanne

    rob parrish said...

    congrats guys! i liked what jay said about asking the hard questions. as long as you do that to your "subjects" and to your partners -- all will be well. break a leg!!

    Jimmy CraicHead said...

    Go for it! At least you didn't sign with that phony carpetbagger Adam Curry and that gated community Podshow rubbish. I'm quite serious when I say I would kick in to a tip jar on the Freevlog site if you had one.

    Anonymous said...

    Hi Ryan!
    This sounds interesting. It must be friggin' exciting for you.

    I have a handful of crazy new vids up on my blog now. Let me know what you think. Much thanks for the inspiration; I try and introduce folks to videoblogging whenever possible - i'm essepecially interested in getting NewTV up to speed - that will be my new years resolution - to work on a NODE type of thing for NewTV.

    keep in touch
    -Boston love,
    -M

    Anonymous said...

    Congrats guys,
    I probably would have doe the same if I had your talent and expossure.. or maybe not.

    In any case I am just affraid this is the beginning of the end:

    http://www.foureyedmonsters.com/neutrality

    JuanFalla said...

    Congratulations! That's pretty cool.

    Erin said...

    Wow! Thanks for letting us in on your conversation! What an incredible opportunity to get paid for doing something you love to do. I'm looking forward seeing how this goes and wishing you the best :)

    Lan Bui said...

    Wow. That is awesome. I'm glad for you guys.