Thursday, April 21, 2005

Tastes Great & Great For You


22 comments:

french/new/wave/nerd said...

...I'm drinking ovaltine right now!!
+ that should so be their entire ad campaign

-taxiplasm
http://gnitseretni.blogspot.com

Anonymous said...

That was great. I was just thinking "sponsored by ovaltine" when your little "brought to you by ovaltine" graphic popped up :)

Nathan Peters
modernsingledad.com

chris weagel said...

drink bosco

brianosaurus said...

I'm sooooo confused.

On the one hand, you just happen to be drinking Ovaltine and it reminds you of some fond memories of childhood.

On the other hand, it sounds like a commercial.

But.. but... I mean, if its true, I don't know. Its just word of mouth advertising. Not even, but its subliminal word of mouth ("subliminal word in mouth" would have a cooler acronym).

But it looks like what I see on TV.

But its just your blog... and you're just blogging what you do. And what you did was drink ovaltine. I saw it (more or less, but for the sake of argument, I saw it, and I'll trust you that it wasn't Hershey's syrup or Slim Fast or any other chocolate-milk-like drink).

Yeah, or bosco. Or milk and pepsi. I mean, did Laverne get paid for that? "Milk and cola-flavored-soda" just doesn't have the same ring to it.

What was I saying? Oh yeah...

This is either beautiful, or I've been made a fool. I don't know which.

Chris Koehn said...

Good gravy I love OVALTINE!!! Jay is a BLASPHEMER!!!

Also, it looks like you are drinking that cold! You have strange Ovaltine containers down in the US, up here we have cardboard tube containers with plastic pop-off lids. I will hunt one down and show you later.

-Chris

katelin said...

wow. they make ovaltine in a drink!? i'm in australia, and i remember eating "ovaltinies" when i was little..they were these little kinda..m&m shaped, compacted chunks OF WHAT MUST BE OVALTINE!!

another mystery solved.. =)

owen said...

hi ryanne-
i think you're starting to understand why i made schlitz ads for fun. 'CUZ I LOVE SCHLITZ! i was just clever (or lucky) enough to talk pabst out of 5 cases of beer to make some more little movies. am i providing a corporation a service for cheap? yes. but you just provided ovaltine a service for cheaper. want me to get you a few cases of ovaltine? i'll call the brand manager.
-owen

jonny goldstein said...

I used to really like it. I tried it again after a long hiatus and I found it way too sweet. I and I love sugar. OK, back to scraping out my honey jar with a spoon.

ryanne hodson said...

owen of obttv.blogspot.com
(a citizen advertising vlog)
my video was a take off on you guys a little bit.
i don't give a shit about ovaltine really.
but what you are doing is making me livid to be quite frank.
i would like to talk to you more about your intentions
in videoblogging and just in general about your purposes.
don't you feel a little like these corporations are taking you for a ride?
maybe not.
dont you feel like a whore?
it's like a lie on top of a lie.
a corporation is so excited to have people like you making ads for them
so that they appeal to people like me who see corporations as like big robots
only concerned with money.
but what you are doing is making the corporation a little more human
and OK to consume from.
and i'm not ok with that
it's like hiding what they really are.
i'm interested to see what comes of your videoblogging "citizen advertising"
nice way for them to find their way into a medium that has sprung up
and become so popular because we get to say what we want
uncensored and unsupported by major networks
we finally have a voice
and now you are infultrating.
it just feels dirty.
-ry

starfire said...

I was a Nestle Quick kid. Just curious, ever mix it with Soy Milk? I'm a recent Vegan convert. I imagine it would be pretty good.

Sara Weagel said...

I go through it like a jar a day. Ovaltine's great!

ryanne hodson said...

starfire,
yeah that was soy milk
yum

owen said...

hi ryanne-
i suspected you were spoofing us: the timing! and your disclaimers coupled with the product shot at the end. what i find
most interesting though is some of the responses you got...the "i love ovaltine too" stuff and the "that should be their ad campaign" stuff, etc. these responses are (i presume) genuine. let's face it: people like products, or at least some products. OBTTV's intention is to make movies about people who are interested in products, and to provide a space/forum for discussion of the topic. We discovered pretty much by accident that we could (perhaps) get paid for it.

no i don't think the corporations are taking us for a ride. the only people who should care that we're a fraction of the cost of arnold advertising is arnold advertising. more likely they'd end up hiring us. as for whoring, i think that presumes that we're making movies for the money, and have no interest in the content; or rather, that we'd rather be making movies about something else. this is not true: consumerism as a cultural phemonenon is what we're interested in.

i think most (or many) corporations are ok to consume from. i have an apple, i use iMovie; so do you. What kind of shoes do you wear? What do you like to drink? Who made these things? could you have made them yourself? how are these things marketed? with invasive interruptive ad campaigns? with good looking models in exotic settings? that's where the lie is for me. apple could spend $1,000,000 and give every member of the yahoo videoblogger group a new powerbook instead of buying 60 seconds of ad time on NBC...that would be cool, and probably more effective. I don't even own a TV, do you?

which brings us to videoblogging and the web. we've had video on our site for 2+ years and it has never interrupted anybody. it gets looked at by the people who want to look at it. what's neat about vlogging in comparison to just putting video online is the possible interactivity and connection to a community...a community that i am now "infiltrating." i consider infiltration to be sneaky, done with hidden motives or agendas. i have no hidden motives or agendas. it's all out there. i'm not going to take your voice, or wreck your community. you're in control of it.

so say what you want to! be uncensored and unsupported! i'm glad you told your vlog viewers that you don't give a shit about ovaltine. because if you hadn't i'd say what you've done feels a bit, well...dirty. (sorry, i couldn't resist.)

-owen

Zadi said...

hmm, this is an interesting topic, and probably one that needs to be explored a bit more. I wonder if there isn't some sort of middle ground here.

I took a look at the beer commercials that were being referred to and the one thing that came to mind right away was that the companies were getting away with murder - so to speak. It is unfortunate that a profitable company ends up putting more money in their pockets by attaining cheaper labor.

On the flip-side of this, I wonder if we can all (as video bloggers) use this to our advantage. Not by creating advertising for companies - but by highlighting the good things and bad things that companies do. Like, Owen, it would be more interesting to me as a viewer if you take what you're working on (since you like creating ads and marketing) and use it as a tool to hold companies accountable. I would feel better about this as a viewer (since you're doing all of this creative work) if you felt really good about what the companies stood for and what their positions were on social/etc. issues, so that you're helping companies that do good and not the ones who don't really care about the public.

You know I would feel better about supporting a company if I knew they contributed in some way to the betterment of society. And unfortunately we all have products in our homes that if we really knew the inner workings of the company, we would probably cringe. But this can change. Like for instance I'm a big supporter of Anita Roddick (http://www.anitaroddick.com/) and her company The Body Shop, so I'm more inclined to buy their makeup and body products. They get a pat on the back - and other companies get the picture: that they need to get their shit together, or we won't buy their products. Because now, we truly do have control of advertising.

Steve of Elbows said...

Need some music to go with this debate, try this, its highly relevant and amusing to me...

http://www.thebots.net/ItsTimeToGoShopping.mp3

Truth has no place in a culture of advertising and all that Jazz.

dltq said...

I find this topic extremely interesting. In fact, I have been reading this book the last days. Yes, the companies are 'using' Owen. To them, he is a gatekeeper to the world of vlogging. One that 'understands' their hijacking of brands concept (think Napster, or Red Bull), and one that can be cheeper than most advertising agencies.

However, I don't see the problem with what Owen is doing. He might be used, but he was never Forced to do it. Many of those girls working in factories in China for inhumanly low wages do not have any real choice.

I must say that I disagree with Ryanne's strong sentiment against advertising in vlogs. As if ANY corporate tool is bad, and that if you are spending your creativity to work for - god forbid - Nestle then you are automatically made evil. One that works as a kind outpost for an evil empire.

Ever since I saw Jay's similar vlog about advertising in vlogs (with that dance, ooh the dance), I have been thinking about vlogging this topic. I don't think advertising in itself in a product is bad, but I still have quite a low tolerance to advertising. Sometimes, when I flip through magazines at the newsstand that I am thinking about buying, I decide to not buy it because half the pages seem to be ads.

This is a really important topic, and I will vlog this by the end of next week. And Ryanne, you know what, you making that smoothie sure made me want to buy those frozen strawberries, and now in my head I can only think of the brand that you showed on your vlog. I also have grown much more inclined to buy a Mac as my next computer since I started videoblogging. It is hypocritical to think that one can avoid the world of money totally. Just as it is stupid to think that content should have some advertising in order to be sustainable.

:)

Johnny Utah said...

For some reason"Seinfeld" comes to mind with "Ovaltine" ..
I like this site,very cool you can Video Blog,It`s something I would like to get into for sure..

Anonymous said...

The "this book" rmk just linked to is Brand Hijack by Alex Wipperfurth. It contains a manifesto that anyone interested in current marketing thought should read (that means everyone interested in this thread.) I will post a longer response later; for now, read the manifesto.-owen

owen said...

ok i just left a long semi-coherent response to some of these comments on my own vlog: here jay got me started there, and it turned into a respose to karmagrrl and rmk. The larger question of ecomomic impact and effect is very tricky. (do any of you pay taxes? thank you for supporting the war in iraq.) i am more concerned at this point with the way companies communicate with us (customers/consumers/people) in the belief that that is the critical first step towords greater corporate and moral responsibility.

Anonymous said...

Wouldn't this suck.

http://thevoiz.typepad.com/weblog/2005/04/empty_part_four.html

Aaron
thevoiz.com

Chuck Olsen said...

"Sponsored by Ovaltine."
Hilarious!

You *do* give a shit about Ovaltine though.
You didn't make up this whole thing did you?
Maybe but I doubt it, that's not what you do.
You made a joke about sponsorship but
I think you're also showing how you can be
real talking about a product because it's part
of your life.

This kind of personal sharing *could* be
used for advertising, but in the context of
your vlog it isn't. It's just another angle
on Ryanne. And yet if you didn't change a
thing about this vid and Ovaltine was giving
you $$$... suddenly it's advertising. Hmm.
I'm so confused.

Anonymous said...

Thank you Chuck Olsen for highlighting the very fine line between consumer choice and personal endorsement or sponsorship. When products move outside the realm of utility and into the realm of psychology, where by the products we buy and their equivalent branding, is indicative of some kind of personality or identity, it becomes apparent that we hawk the items we buy every day in a thousand minute ways. No amount of "retalitory mock-endorsement" vlogging is going to answer this problem. Rather it sticks its tongue out and plugs its ears in the face of a very real and very honest way people must begin to deal with how pervasive consumerism and consumer choices run in our daily lives, not just our purchasing lives. Are we ever upset with ads or corporations or are we more upset with ourselves that we feel powerless in a system that insists on explaining to us how to use the items we already own or why we should want an item we know we don't need.